SUYS enters partnership within cyclocross

SUYS has signed on as the new main partner of the Exact Cyclocrossen, the Belgian cyclocross championships in Heusden-Zolder and the European championships in Middelkerke.

‘We want to be seen more, this investment in sports marketing is part of our brand transition where we want to increase our brand awareness and clout as a family-owned company within our industry.’ explains CEO Thibaut Suys.

Last year, we said goodbye to the BUILDING SHUTTERS name and decided to go full steam ahead with SUYS.

Therefore, SUYS will be seen on the field and live on Sporza on 11 race days. The partnership with Golazo was pledged for a minimum of three years, already showing that SUYS is aiming for a long-term story.

The Exact crossen will start on 12 October in Beringen and end on 15 February 2025 in Sint-Niklaas. The BK Heusden-Zolder will take place on Saturday 11 and Sunday 12 January 2025. On 8 and 9 November 2025, Middelkerke will be the arena where the best European cyclo-cross riders compete for the white and blue jerseys. Organiser Golazo is delighted with the new partnership and looks forward to spotting SUYS at the upcoming races.

Will we see you at one of our crosses?